…read the Profit & Loss report?

Contents Index Previous Next

## …read the Profit & Loss report?

The Profit & Loss report provides a complete overview of your revenues, costs, expenses and profits.

The Profit & Loss report contains the following elements:

Element | Description
Current Stand | Click the arrows to select a specific stand, or choose Overall to view the summary information for all stands.
Revenue | The total revenue earned from the sales of lemonade.
Costs | The costs involved in making the lemonade to be sold.
Sold Stock | The purchase cost of all stock used to make the lemonade that was sold.
Spoiled Stock | The purchase cost of all the stock that was spoiled due to age or to discarded pitchers.
Wasted Overstock | The purchase cost of all stock that was wasted due to a large daily order or a change in the stand's storage capacity.
Staff | The daily cost for the staff.
Total Cost | The sum of the costs for Sold Stock, Spoiled Stock, Wasted Overstock and Staff.
Gross Profit | The difference of Revenue and Total Cost.
Gross Margin | The percentage of Gross Profit to Revenue.
Expenses | The costs of running the lemonade business.
Marketing | The daily cost of marketing campaigns.
Permits | The daily cost of district permits.
Total Expenses | The sum of the costs for Marketing and Permits.
Net Profit | The difference of Gross Profit and Total Expenses.